I recently talked to a restoration 
company and he told me he was converting 
55% of his leads not calls leads And I 
was like “Well how many leads a day do 
you get?” He said “Two or three.” Okay 
So what’s the process he’s like “Oh it’s 
really simple My aunt I pay her $60,000 
a year and she has only one job She has 
no responsibility in the company besides 
the moment a lead comes in you stop 
having with your husband you stop 
cooking you stop loving your child and 
you immediately call the lead That’s the 
only responsibility She just has to make 
three calls a day At the moment the 
leads come in he pays her $60,000 and 
that brings in millions of dollars of 
revenue