LONDON, UK – Galaxy Advertising Agency today announced a significant market expansion in response to growing industry concerns about Google’s Performance Max platform. The London-based agency, specializing in eCommerce advertising and lead generation, will extend its data-driven PPC management services to meet increased demand from businesses seeking human expertise in digital advertising.

The expansion comes as Google’s algorithmically-driven Performance Max platform faces mounting criticism from agencies and marketers for its lack of granular optimization capabilities. While Google claims businesses will soon be able to simply input goals and information into the system, which will then autonomously run advertising programs, industry experts remain skeptical.

“The limitations of Performance Max create more opportunities for skilled PPC specialists rather than eliminating them,” said Enock Bosumtwe, CEO of Galaxy Advertising Agency. “Contrary to industry fears, these algorithmic tools aren’t replacing human expertise—they’re highlighting why it’s more essential than ever.”

Galaxy Advertising’s expanded services will specifically address the shortcomings of Performance Max, particularly the platform’s restricted access to keyword data and limited optimization capabilities. The agency will leverage its team of PPC/Meta experts specializing in Google, LinkedIn, and Meta platforms to provide the granular optimization that automated systems currently lack.

Industry analyses have identified several key limitations with Performance Max that necessitate professional intervention. The inability to access comprehensive keyword data severely restricts campaign optimization, while the recently introduced search categories and time frame limitations (currently showing only seven days with a maximum of 28 days of historical data) prevent the deep analysis required for strategic decision-making.

“What we’re witnessing isn’t the death knell for PPC specialists—it’s a natural evolution of our industry,” Bosumtwe explained. “Our expertise becomes more valuable when we can interpret and enhance what algorithms alone cannot accomplish. We’re expanding to help clients navigate these complex systems while delivering measurable results.”

Galaxy Advertising Agency’s expansion includes enhanced services for eCommerce brands and local professional services, including law firms, accountants, wealth managers, and personal finance advisors. The agency’s data-centric approach focuses on providing prequalified leads and boosting revenue through strategic management of digital advertising campaigns.

Founded in 2018, Galaxy Advertising Agency has established itself as a leading provider of digital advertising services, with a particular focus on eCommerce and lead generation for local businesses. The company’s expansion represents a strategic response to changing market dynamics and reinforces its commitment to delivering results-driven advertising solutions in an increasingly automated landscape.

For more information about Galaxy Advertising Agency’s expanded services, please visit www.galayadvertising.co or contact:

Media Contact:
Galaxy Advertising Agency
124 City Road, London, EC1V 2NX

About Galaxy Advertising Agency
Galaxy Advertising Agency, headquartered in London, specializes in providing prequalified leads and boosting revenue for clients through expert management of digital advertising campaigns. Led by CEO Enock Bosumtwe, the agency’s team of PPC/Meta experts excels in Google, LinkedIn, and Meta platforms, delivering exceptional results for professional services and eCommerce businesses through data-centric approaches and visionary strategies.